Founder Of Flyingflowers Paper Art Featured in China in One Minute And Interviewed By CCTV
Jun 30, 2026
Leave a message
About China in One Minute
China in One Minute is a documentary series produced by China Media Group, which highlights representative stories of innovation and cultural development across various industries in China. The program aims to showcase the vitality and creativity of China's cultural and creative sectors.
Insights into Innovation, Design, and Global Industry Trends
During the interview, Liu Ying shared systematic insights into material innovation in paper art, evolving design methodologies, and the diverse applications of paper-based installations in commercial spaces, brand events, and exhibition environments. She also discussed the global development trends of China's original paper art design within the creative industry.
Brand Commitment to Paper Art and Spatial Installation Design
As a brand dedicated to paper art design and large-scale spatial installations, Flyingflowers has long been committed to integrating traditional handcrafted paper techniques with contemporary commercial spatial merchandising and visual design. The brand continues to drive the transformation of paper art from craft-based expression into a broader field of spatial art and commercial application.
Recognition of Flyingflowers and Industry Impact
The participation in the program and the exclusive CCTV interview represent recognition of Flyingflowers' long-term exploration in creative spatial design and installation art. It also reflects the growing international influence of Chinese original paper art within cultural and commercial contexts worldwide.
With over two decades of industry experience, Liu Ying is a graduate of Shanghai Institute of Technology and one of the early pioneers in China's commercial paper art decoration sector. Since founding the studio in 2003, she began with handcrafted silk floral art and gradually expanded into large-scale spatial installation design.
In 2010, she introduced the concept of "Paper Art Merchandising," extending paper art from single floral craftsmanship into commercial spatial design, cultural exhibitions, and installation art, marking a significant step in the integration of paper art with spatial and commercial environments.
Over the years, Flyingflowers has used paper as a creative medium to merge natural landscapes, traditional Chinese culture, and contemporary design language, producing works that combine artistic value with commercial impact.
Creative Direction and Cultural Integration in Flyingflowers Projects
Over the years, Flyingflowers has used paper as a creative medium to merge natural landscapes, traditional Chinese culture, and contemporary design language, producing works that combine artistic value with commercial impact.
The brand's portfolio includes a wide range of projects, from cultural installations inspired by The Classic of Mountains and Seas (Shan Hai Jing) to contemporary interpretations of Dunhuang cultural elements, as well as retail window displays and large-scale immersive spatial installations. The studio remains committed to original design and high-quality craftsmanship.
Selected Project Portfolio and Global Brand Collaborations
The brand's portfolio includes a wide range of projects, from cultural installations inspired by The Classic of Mountains and Seas (Shan Hai Jing) to contemporary interpretations of Dunhuang cultural elements, as well as retail window displays and large-scale immersive spatial installations. The studio remains committed to original design and high-quality craftsmanship.
For more than 20 years, Flyingflowers has provided customized creative solutions for globally recognized brands including Louis Vuitton, Chanel, Dior, Hermès, BYD, Häagen-Dazs, and Florence City, bringing Chinese paper art into international commercial, retail, and experiential spaces.
Looking ahead, Flyingflowers will continue to focus on paper art innovation and spatial installation design, expanding its applications in commercial environments, brand activations, and public art projects worldwide.