Check Out The World's Luxury Brands' Stunning Paper Art Installations
Jun 25, 2024
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Sisley
Sisley is a French high-end beauty brand. With the philosophy of "pursuing ultimate excellence", it uses cutting-edge technology to extract plant essences and is a pioneer in plant beauty.
Sisley's 2021 "Koi Triumph" all-in-one body lotion limited edition is launched, a gorgeous encounter between all-round plant extracts and exquisite paper art.
Sisley's 2021 "Koi Triumph" all-in-one body lotion limited edition is on the market, a gorgeous encounter between all-round plant extracts and exquisite paper art. The paper art installation uses koi as the core element, and the colors are hand-painted by the designer, presenting a dreamy underwater world through paper art.
Guerlain
Guerlain is a famous French perfume brand, characterized by art and luxury. It has created many classic perfumes, such as "One Thousand and One Nights" (perfume) in 1925, "Madame Butterfly" (perfume), "Blue Hour" (1912), etc.
At Guerlain China's 2021 Spring Festival new product launch conference, paper sculpture elements were widely used in the exhibition area. The paper sculpture was in the image of a "tiger", implying that the new year will be "more majestic and powerful". The overall color is red, which sets off the festive atmosphere of the Lunar New Year. It is also a perfect combination of French romantic sentiment and Chinese traditional culture.
L'Oreal
L'Oreal is also a well-known cosmetics brand from France and the world's largest cosmetics group. The L'Oreal brand also likes to use paper art installations. At a press conference in Beijing, China in 2020, the designer combined paper art with lighting, and the paper art elements included flowers, trees, fruits, etc. The paper art designer sprayed fluorescent powder on white paper, and under the illumination of the light, it finally presented such a dreamy and gorgeous visual art.
Pierre Marcolini
Pierre Marcolini is a top international chocolate brand founded by Belgian dessert master Pierre Marcolini. Paper art is not limited to flowers. In the summer of 2024, we designed a different door installation for Pierre Marcolini's Chinese stores. We used paper and foam balls as materials to make simulated coffee and cocoa fruits, which were then arranged on the door. The final effect is shown in the picture.
Paper art is becoming more and more diverse, and its application areas are becoming more and more extensive. It is not only a form of artistic expression, but also a carrier for conveying brand concepts and brand culture, and it is also the future trend of visual marketing.
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